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Now, here’s some big news from China. Apple’s iPhone 18 Pro series has reportedly sold close to 1.3 million units in its first seven days on sale there. According to reports from China, that’s about 115% of what the iPhone 17 Pro series sold over the same period last year.
The figures come from RD Observation, a third-party data account on the Chinese social platform Weibo that tracks smartphone sales. They are not official numbers from Apple, which does not share unit sales by model. Still, they give a rough idea of how the new Pro phones are doing in one of Apple’s most important markets.
The same source said the iPhone 18 Pro series sold about 320,000 units on its first day, roughly 130% of the iPhone 17 Pro series’ opening day. The Pro Max took a little over half of those first-day sales, and the smaller iPhone 18 Pro took the rest.
On the other hand, the comparison isn’t all good news. According to the same report, the Pro series’ first-week sales came to about 90% of what the standard iPhone 17 sold in its own first week last year.
Apple announced the iPhone 18 Pro and iPhone 18 Pro Max at its fall event on September 10, 2026, and both went on sale in China on September 18. Here is what the new Pro models bring:
- Chip: Apple’s A20 Pro, built on a 2nm process (a smaller, more power-efficient manufacturing technology)
- Camera: 48MP main camera with a variable aperture, meaning the lens opening can change size to let in more or less light
- Design: a smaller Dynamic Island, the pill-shaped cutout at the top of the screen
- China prices: 9,999 yuan for the iPhone 18 Pro and 10,999 yuan for the iPhone 18 Pro Max
In a nutshell, the strong start shows Chinese buyers are still upgrading to Apple’s top models, even with stiff competition from local brands like Huawei. The full picture will depend on how sales hold up after launch week.
Please note that in Nigeria, the iPhone 18 Pro and Pro Max are expected to arrive mainly through importers and authorized resellers, as with earlier models, so local prices will depend on the exchange rate and import costs.